Rediscover; Recreate (Found MUJI Talk Event with Naoto Fukasawa)
FOUND MUJI TALK EVENT
WITH NAOTO FUKASAWA
Organised in collaboration with Underscore
Friday, 21st July
To mark the opening of MUJI Singapore’s flagship store and the launch of the city’s first Found MUJI concept at Plaza Singapura, Japanese lifestyle brand MUJI welcomes renowned product designer Naoto Fukasawa for a talk event. Having originated the idea of Found MUJI, the designer will deliver a presentation on the topic of rediscovering and recreating, and explore the possibility of a Southeast Asian edition of Found MUJI.
This will be followed by a panel discussion involving local and regional creatives, who will share their thoughts on the objects that have become an indispensable part of our everyday lives.
Found MUJI, a journey to find MUJI's goods on earth
Found MUJI was developed based on the idea of “searching and finding”. It delves beyond the process of creation, and is a review of the way we live. By travelling around the world in search of durable daily necessities, MUJI refines found items to suit our changing lifestyles, cultures and customs, reproducing them at reasonable prices.
Since it was introduced in 2003, Found MUJI has become known for having a keen eye for good products, exploring the underlying values of makers, retaining the essence of their creations, and re-tailoring them into MUJI goods that fit the modern way of life.
About Naoto Fukasawa
Naoto Fukasawa has collaborated with the world’s leading companies and brands in countries such as Italy, France, Germany, Switzerland, Spain and the Scandinavian and Asian regions, while providing consultancy to key Japanese firms. Across the various fields and design categories that he works in, he focuses on evaluating corporate strategies through the lens of sociality and how we define quality of life in order to provide insight to the needs and demands of society. Naoto Fukasawa lived in San Francisco and worked at IDEO for seven and a half years from 1989 before joining MUJI’s advisory board in 2002.
Date: 21 July 2017
Time: 3.00pm – 5.00pm (Registration starts 1.45pm; Door opens at 2.30pm)
Venue: SOTA Concert Hall
Fee: $15 (A 10% discount is available for bulk purchases of 20 tickets and above. Please get in touch at for further enquiries.)
Light refreshments will be provided.
Naoto Fukasawa (Product Designer / MUJI Advisory Board)
Naoko Yano (Chief, MUJI Design Office, Household)
Justin Long (Hjgher / Underscore)
Edwin Low (Supermama)
Suzy Annetta (Design Anthology)